A new AR IPad2 game "Driver" was just released by Ubisoft.
The gameplay seems to be kind of particular. The player basically steers the car around obstacles by way of pressing 4 different buttons (forward, backward, left, right) located on the left and right side of the tablet. Not the most innovative interface. Looks like a speed control technique.
Concerning the tracking technology, I would suppose they use Qualcomms QCAR SDK. Hopefully they will release more AR games in the near future.
Actually, you could imagine to use some kind of parallel tracking and mapping algorithm since the entire game happens on a planar ground surface, like the floor. This would avoid the need of a marker.
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